Sam Bankman-Fried pushed for a deal with Taylor Swift as FTX bled money and executives called for restraint
Earlier this year, as the crypto meltdown drained the industry of cash, FTX executives pleaded with company founder Sam Bankman-Fried to preserve cash and stop spending hundreds of millions dollars in celebrity endorsements. But the 30-year-old billionaire, who had relied on branding and hype to quickly take his crypto exchange from rookie to loyal, was …