High consumption of pasta in Italy, UK, France and other European countries is driving demand for pasta sauce, where meat-based pasta sauce is expected to grow with higher CAGR by 2030.
Newark, 07 Dec. 2022 (GLOBE NEWSWIRE) — According to The Brainy Insights, the pasta sauce market is growing at a CAGR of 4.7% from 2022 to 2030. This growth is attributed to the increasing popularity of pasta as a quick and easy-to-cook meal, especially among students and workers. With the easy availability of a wide variety of pasta sauces, pasta can be prepared in less than five minutes, making it ideal for the busy lifestyles of these consumer groups.
According to the International Pasta Organization (IPO), the growing focus on health and wellness has increased the consumption of pasta made with healthy ingredients such as quinoa, chickpeas and brown rice. Moreover, the low environmental impact of pasta also attracts consumers to consume this product, which is expected to increase the demand for pasta sauce.
The growing trend towards veganism among a large part of the population is also having an impact on consumer buying habits. In this regard, vegan sauces containing spinach, mushrooms and pepper are more likely to be preferred over sauces that have meat or cheese added. Vegan sauces are higher in fiber, antioxidants and beneficial plant compounds. These and other nutrients in vegan causes can help consumers lose or maintain weight.
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Innovations in product packaging, such as easy-open lid, stand-up pouches, and recyclable bottles, could also provide opportunities for players operating in this market, as packaging influences the buying behavior of consumers. consumers. Single households generally prefer to buy the small packages of products presented in sachets, while families prefer to buy large bottles.
In February 2020, Boyer’s Food Markets, a grocery store chain in the United States, launched a pasta sauce jar lid that is 40% easier to open. The easy lid on Darci’s pasta sauce glass jar packaging allows consumers to open the jar simply by pressing a button. Such packaging innovations are likely to influence the growth of the market in the coming years.
Companies are also focusing on promoting pasta recipes on their websites or holding events to increase consumption of pasta as well as pasta sauce. For example, every year Barilla G. e R. Fratelli SpA hosts Master of Pasta: the Barilla Pasta World Championship. This show not only promotes pasta as a food but also as an art, and it is likely to inspire consumers to experiment with various ingredients and flavors used in pasta. Some manufacturers focus on improving their market presence by offering products in convenient packaging.
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Key players
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Barilla G. and R. Fratelli SpA
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Mars, Incorporated and its affiliates.
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The Kraft Heinz Company
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Mizkan America Inc.
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Trademarks Conagra, Inc.
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Goya Foods, Inc.
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Del Monte Company
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Mutti SpA Canned Food Industry
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B&G Foods, Inc.
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Cento Fine Foods
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Market segmentation
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UK
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Germany
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France
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Italy
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Spain
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China
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Japan
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India
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South Korea
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Indonesia
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