Online home decor market size expected to grow by $58.99 billion, 42% of market growth will come from Europe - Technavio

Online home decor market size expected to grow by $58.99 billion, 42% of market growth will come from Europe – Technavio

NEW YORK, November 18, 2022 /PRNewswire/ — The online home decor market the size should increase by $58.99 billion from 2021 to 2026. Moreover, the growth momentum of the market will accelerate at a CAGR of 8.92% during the forecast period, according to Technavio. Rising online spending and smartphone penetration, rise in demand for multi-functional furniture, and growing popularity of home decor related blogs are propelling the growth of the market. However, factors such as strict competition from offline channels, long product replacement cycles, and lack of tactile elements will hamper the growth of the market. Technavio provides a comprehensive summary of the report outlining the market size and forecast along with the research methodology. The sample report is available in PDF format

Technavio has announced its latest market research report titled Global Online Home Decor Market 2022-2026

Technavio has announced its latest market research report titled Global Online Home Decor Market 2022-2026

Online Home Decor Market: Geographic Landscape

By geography, the market has been segmented into Europe, North AmericaACPA, South Americaand Middle East and Africa. Europe is going to have a lucrative growth during the forecast period. Around 42% of the overall market growth is expected to come from Europe. The UK and Germany are the top online home decor marketplaces in Europe. Market growth in the region is driven by factors such as expanding urban population which is expected to increase the need for residential construction projects. However, market growth in this region will be slower than market growth in APAC.

Discover the contribution of each region summarized in concise infographics and detailed descriptions. Buy now to access regional and national market information

Online Home Decor Market: Vendor Landscape

The online home decor market is fragmented, with several established players. Vendors are deploying organic and inorganic growth strategies to compete in the market. These players compete on different factors including quality, price, brand, and variety. Acquiring new brands will help major competitors to maintain dominance in the global online home decor market over the forecast period. The practice of sustainability is also followed by major competitors. Market players are focusing on furniture customization through consumer interactions which is a trend in the global online home decor market.

Online Home Decor Market: Market Drivers

The increased online spending and smartphone penetration is driving the growth of the market. Online shopping has grown in popularity due to high internet penetration, improved economic growth, and shopping and delivery options with the emergence of m-commerce. Security features for online payments, improved online customer services, free shipping, and user-friendly shopping website designs are also contributing to the growth of the market. Rising online sales are also driving the growth of the global online home decor market. The growing importance given to mobile commerce is mainly driven by the purchase of new smartphones and the creation of new shopping opportunities.

Technavio has identified key market trends, drivers, and challenges, which will help vendors improve their strategies to stay ahead of their competition. View our FREE Sample PDF Report

Online Home Decor Market: Product Landscape

By product, the market has been segmented into Online Home Furnishings, Online Home Furnishings, and Other Online Home Decor Products. The home furniture online The segment will be a major contributor to the growth of the market over the forecast period. The preference for online shopping is increasing worldwide, owing to the growing internet penetration and growing number of smartphone users. Online channels allow manufacturers to expand their distribution networks by partnering with third-party online retailers or creating their own online shopping portals.

Online Home Decor Market: Selected Companies Covered

  • Inc.

  • Ashcomm LLC

  • Bed Bath and Beyond Inc.

  • Century Furniture LLC

  • Chairish Inc.

  • Coyuchi Inc.

  • Decor Home Fabrics Pvt. ltd.

  • Herman Miller Inc.

  • Hoffner Online GmbH & Co. KG

  • Home24 SE

  • Inter IKEA Holding B.V.

  • LaZBoy Inc.

  • Otto GmbH & Co KG

  • Pier 1 Imports Inc.

  • Home Depot Inc.

  • Urban Scale Home Decor Solutions Pvt. ltd.

  • Urban Outfitters Inc.

  • Walmart Inc.

  • Wayfair Inc.

  • Williams Sonoma Inc.

Online Home Decor Market: What Our Reports Offer

  • Market share assessments for regional and country segments

  • Strategic recommendations for new entrants

  • Covers market data from 2021 to 2026

  • Market Trends (Drivers, Opportunities, Investment Opportunities, Threats, Challenges and Recommendations)

  • Strategic recommendations in key business segments based on market estimates

  • Competitive landscaping mapping key common trends

  • Company profiling with financial data, detailed strategies and recent developments

  • Supply chain trends mapping the latest technological advancements

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Online home decor market in India Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026: The growing demand for eco-friendly home decor items is a key trend. The growing awareness of a healthy environment has increased the demand for furniture and other eco-friendly furnishings. Moreover, various legal bodies help sellers to develop eco-friendly home furniture.

Online Furniture Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026: Mobile commerce and network marketing are a market trend. Smartphones have become an important part of modern life, which has paved the way for online shopping. Thus, retailers such as, Flipkart and Alibaba Group have launched mobile applications.

Online Home Decor Market Scope

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 8.92%

Market Growth 2022-2026

$58.99 billion

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, South America, Middle East and Africa

Successful market contribution

Europe at 42%

Main consumer countries

United States, Canada, China, United Kingdom and Germany

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies Inc., Ashcomm LLC, Bed Bath and Beyond Inc., Century Furniture LLC, Chairish Inc., Coyuchi Inc., D decor Home Fabrics Pvt. Ltd., Herman Miller Inc., Hoffner Online GmbH & Co. KG, Home24 SE, Inter IKEA Holding BV, LaZBoy Inc., Otto GmbH & Co KG, Pier 1 Imports Inc., The Home Depot Inc., Urban Ladder Home Decor Solutions Pvt. Ltd., Urban Outfitters Inc., Walmart Inc., Wayfair Inc. and Williams Sonoma Inc.

Market dynamics

Parent market analysis, market growth drivers and barriers, analysis of fast and slow growing segments, impact of COVID-19 and future consumer dynamics, and analysis of market conditions for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Product

6 Customer Landscape

7 Geographic landscape

8 drivers, challenges and trends

9 Supplier Landscape

10 Vendor Analysis

11 Appendix

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

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