Ex-corporate lawyer Erika Kullberg has found a much better life on TikTok. His video explaining Nike’s shoe return policy has been viewed over 74.8 million times, making Kullberg the most influential personal finance content creator on TikTok. With 8.9 million subscribers, Kullberg earns a potential average of $7,040 per sponsored post. Seeing how many people she’s saved money with, it looks like the “influencer” should be making even more money.
@erikakullberg What Nike doesn’t want you to know about getting a free pair of shoes #personalfinance #moneytok #money #lawyer ib: @milansinghhh
♬ original sound – Money Lawyer Erika
New analysis from CMS Markets reveals top influencers are teaching Gen Z consumers and investors how to save money through TikTok. In addition to online trading, spread betting, contracts for difference and access to currencies on global markets, the UK platform offers research and trading tools for users – social media no making no exception.
Financial planning is an essential part of building personal finances. The earlier in life people develop a strategy to grow their money, the more they can potentially accumulate. Nothing is guaranteed, but the key is to find the best financial advice from advisors, entrepreneurs and other professionals who have played the game before.
Here, the handbook guides you to the most compelling TikTok “influencers” that could get you ahead of the game.
Erika Kullberg
At 32, the ex-corporate lawyer only needs to post two sponsored videos a month to earn the average salary of a corporate lawyer in New York. Kullberg revealed this in a TikTok post revealing that she now makes over $100,000 a year from YouTube revenue alone.
@erikakullberg How the money choices I made turned out (follow for transparency around money) #finance #personal finance #moneytok #investing
♬ original sound – Claire Rosinkranz
Kullberg’s TikTok videos offer users tips on retail, investing, jobs and the law. It started when she was able to pay off $225,000 in student debt over two years, creating content to show off her progress along the way. This uncovered a passion for helping people with their personal finances.
Mark Tilbury
Mark Tilbury is a 53-year-old English entrepreneur whom CMS Markets considered the second most popular TikTok financial influencer. With 7.1 million followers, Tilbury is showing that you don’t have to be Gen Z to explode on social media. Tilbury potentially earns around $5,860 per sponsored post. This translates to $1 million after posting 171 sponsored videos.
@marktilbury Use these ideas to build wealth
♬ original sound – Mark Tilbury – YouTuber & CEO
Tilbury isn’t shy about donning a wig or two to produce sketches that share tips and explanations on how to invest, save money and trade – all with the stated aim of becoming a millionaire like him. As the current owner of multiple businesses in his home in Whitstable, Kent, Tilbury exemplifies how to bring in multiple streams of personal income. Tilbury, the only top 10 “finfluencer” to hail from England, also has the highest engagement rate, 2.18%, with an average of 154,650 likes per TikTok video.
Duke Alexander Moore
Duke Alexander Moore, aka Duke Tax, is, incredibly, not from the UK. The Shreveport, Louisiana native now has 3.4 million followers, making Duke Tax the third most popular TikToker financial advice. Given Moore’s niche and audience, CMS Markets estimates he could earn $2,720 per sponsored video. Why do people flock to his channel? In addition to education, Moore also comes from the school of hard knocks.
@dukelovestaxes In response to @BIGG Peach New information on how to apply for student loan forgiveness #taxtok #taxnews #taxes #tax #dukelovestaxes #studentloanforgiveness #greenscreen
♬ original sound – Duke Tax
Originally from Shreveport, Louisiana, Moore was evicted from his apartment and had to file for bankruptcy before finding his way into finance. He is now a Certified Tax Coach and Registered Agent, and currently one of Intuit’s Top 5 QuickBooks Tax Advisors in Dallas, TX.
Duke’s videos include personal finance advice and tax training for creators and entrepreneurs. His most popular video, with more than 10.6 million views, sums up President Biden’s stimulus plan, explaining how people can claim checks, invest and deposit this windfall on a tax return.
Brandon Schiller
Brandon Schlichter, aka Investment Joy, is the fourth most popular TikTok influencer video. Schlichter uses TikTok to post and share videos about its rental properties and businesses, in addition to investment advice and financial education for its followers. Much of the attraction comes from the direction of hustling for passive income. Whether it’s ATMs, vending machines, or a laundromat, his most popular video with over 45.1 million views, Schlichter shows how these businesses can easily earn over a thousand dollars per day.
@investmentjoy Earn $40-$100/hr when you’re 14-18 #business #learnontiktok #entrepreneur #fyp #foryou #foryoupage #foryourpage
♬ original sound – Investmentjoy
With 3.4 million subscribers, Brandon can double that amount and earn around $2,640 per sponsored TikTok video. However, this is just over 1% of his monthly income, as Schlichter generates around $200,000 per month from his businesses. He has now accumulated a net worth of over $10 million. It’s a lot of joy.
Humphrey Yang
Via HumphreyTalks, 34-year-old investment banker Humphrey Yang spits out a wide range of financial advice to his 3.3 million followers. Car loans, credit cards, selling furniture, and prawn scrambles – there seems to be no topic that Yang doesn’t cover.
@humphreytalks Inside the $500/month side hustle of farming and shrimp farming! #sidehustle #shrimp
♬ original sound – Humphrey Yang
The Bay Area finance guru is the fifth most popular CMS finance content creator on TikTok, earning around $2,640 per sponsored video. According to his published financial master sheet, Yang’s investments include Vanguard, Robinhood, Coinbase Pro, WeBull, Fidelity, Public and Wealthfront, which he breaks down between $340,000 and $500,000 per month.
Tatiana Londono
Tatiana Londono from Montreal, Canada is the sixth most popular TikTok financial influencer. Its content covers a plethora of business and real estate tips, each with the express purpose of earning and investing the following funds. Londono’s most popular video, with nearly 17 million views, highlights three high-paying jobs people can get without a college degree (electrician, plumber, real estate photographer).
@tatlondono How to make tons of money every month instead of working minimum wage ⏰💰 @Tat Londono Real estate coach #millionaire #money #realestate #realestateagent #tatlondono
♬ Turn In The Void – Indila
Its 2.7 million subscribers potentially earn Londono about $2,160 per post. That means she only needs to post one sponsored TikTok video per month to cover the average cost of renting a three-bedroom apartment in Montreal, according to pricing data from Numbeo.
In addition to her social media presence, Londono is a real-life real-life coach and investor, and the star of HGTV’s Property Shop, a reality show that follows the creation of her real estate agency.
SEO Preston
Preston Seo hosts the Legacy Investing Show TikTok account, the seventh most popular financial advice creator with 2.3 million followers.
Seo sports three properties earning the real estate investor over $20,000 a month. In turn, The Legacy Investing Show guides subscribers to lessons in investing, real estate and personal finance that Seo hopes to teach viewers to have financial freedom.
@thelegacyinvestingshow The last video you’ll need to become financially free 💰#financialfreedom #money #invest #millionaire
♬ Unusual – Oleg Kirilkov
The Legacy is particularly focused on Airbnb rentals. Seo claims to own more than 50 rental properties and earns around $11,000 a day from his businesses, according to a recent TikTok video. Seo’s most-watched video, with 39.9 million views, shares his favorite stock trading platform, Public.com.
While earning and building a nest egg and personal wealth is certainly more complicated than watching multiple TikTok videos, the amalgamation of information by these proven investors can certainly help put followers on the right track.
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