Atomic and Hydrogen Partner to Help Workers Cope with Financial Stress with Holistic Platform for Personal Finance Apps and Wellness Benefits

Atomic and Hydrogen Partner to Help Workers Cope with Financial Stress with Holistic Platform for Personal Finance Apps and Wellness Benefits

SALT LAKE CITY–(BUSINESS WIRE)–Atomic, the market-leading provider of payroll connectivity, today announces its partnership with Hydrogen, a fintech platform that enables businesses to quickly launch white-label debit cards without coding and a platform -all-inclusive form. By partnering with Atomic, Hydrogen enables organizations to seamlessly integrate payroll connectivity into its platform, unlocking features for employers, employees, gig economy workers and suppliers of pay. For businesses and organizations that work with the unbanked or underbanked, they can now offer consumers a wallet or card to deposit their payroll, with ancillaries like cashback and rewards on card purchases a extra bonus, a win for workers and employers.

“The rise of EWA in recent years is a signal that workers’ wages are no longer going as far as they used to,” noted Jordan Wright, CEO and co-founder of Atomic. “We anticipate that workers will demand financial health benefits that will help them anticipate bill payments and scenarios resulting in repeated use of EWA between pay cycles. Our partnership with Hydrogen enables organizations to quickly and seamlessly launch apps to help workers cope with financial stress and employers to retain and attract talent.

“This partnership is a unique opportunity for organizations to quickly bring customized debit card programs to market for workers,” said Evy Natan, Senior Partnerships Manager at Hydrogen. “In turn, these card programs create opportunities to monetize interchange fee revenue — versus penalties or interest charges — which, over time, encourage recurring use and loyal customers.”

The announcement comes at a precarious time in the U.S. labor market as wages tighten and unemployment nears half-century lows at 3.7% in August, according to labor departments. Workers are financially strained as the costs of household goods rise due to inflationary pressures. Simultaneously, the rate of costs outpaces wage growth, causing workers to seek alternatives to meet invoice due dates or incur costs. Workers are also using employer-sponsored Access to Earned Wages (EWA) benefits and direct-to-consumer solutions to access earned but unpaid wages.

The Hydrogen-Atomic partnership generates many value propositions for Hydrogen and its customers. Businesses in the gig economy can leverage Hydrogen’s Atomic Widget to give their 1099 employees access to payment with a great user experience to boot. Employers can offer automatic deposit switching and automated funding of Hydrogen cards, allowing consumers to earn rewards and cashback on purchases and generating trade profits for employers. Meanwhile, consumer-focused organizations can redirect profits generated from interchange fees to community building and other needs.

For both companies, the partnership takes Atomic and Hydrogen further in their shared vision of closing the financial health gap for all workers by powering the next generation of financial wellness benefits.

About Atomic

Atomic is the leading payroll connectivity provider in the market, trusted by more than 125 financial institutions, fintech companies and partners, including 12 of the largest fintech apps offering digital first neobanking, alternative lending, crypto exchanges and digital brokers. Atomic’s payroll integrations provide the infrastructure to connect consumers to their financial data, automate direct deposit setup and updates, digitize income and employment verifications, pay financial obligations from their paycheck, access earned but unpaid wages, and leverage tax filing benefits.

Atomic simplifies complex payroll integrations with a suite of API solutions that spans over 480 unique payroll connections, including incumbent payroll vendors, bespoke enterprise solutions, modern HR technology vendors, payroll platforms, and more. market economy and government systems. Atomic’s payroll APIs cover 75% of the US workforce with a combined reach of 125 million workers.

Atomic was shortlisted for a 2022 Fintech Breakthrough Award for Best Transaction Banking Solution, recognized as one of the 2022 Best Workplaces, and has raised $78.6 million from investors including Mercato Partners, Core Innovation Capital, Portage and Greylock. For more information on the intersection of fintech and payroll, you can subscribe to Atomic Intelligence’s newsletter.

About Hydrogen

Hydrogen is simplified on-board finance. We enable businesses to quickly launch white label debit cards without coding and an all-inclusive platform. No fintech experience is necessary. Launch new programs, earn new revenue and go to market in weeks. Our new Web3 offering is white label crypto debit cards that can be spent at millions of merchants worldwide. This new offering is branded Chainswipe and will help onboard the next 100 million crypto users, allowing them to easily and intuitively spend crypto in their wallet.

Hydrogen was awarded as World-Changing Technology by Fast Company, FinTech Startup of the Year by KPMG Luxembourg and BBVA Open Talent USA. Hydrogen is also a graduate of the Mastercard StartPath, MassChallenge FinTech and Plug and Play FinTech accelerator programs. Hydrogen is committed to empowering organizations to develop financial products for customers in the United States and around the world. For more information, please visit and follow us on Twitter and LinkedIn.

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